About Us

Ricardo Farias was born in Caibarien, Cuba on December 30th 1967, until the family departed in 1970 to New York and then eventually  resided in Tampa, Florida where the tight knit family of ten siblings still lives today. Ricardo husband and father of two is owner & operator of Digital DNA and has been in the sign business for over 20 years. His inspiration for establishing and trademarking 90 Miles South is to create and express his love and devotion that bestills in the heart of cuban heritage today.

We all have our story on how we arrived here. No matter the way, we share a unique bond; with our rich history, culture, and flavor that influences us to share our cuban flair throughout the world.

We are excited to share our new line of apparel and accessories with you, and thank you in advance for being a part of 90 Miles South's incredible journey.